WHY

Growth Stage Technology Acceleration & Advisory

The tech and media markets are immensely confusing, competitive, and dynamic. As market changes occur, a growing firm’s rapid understanding of this change and its impact on commercial strategy is the difference in maintaining competitiveness and demonstrating differentiated value.Without a clear and logical synergy between a business model and the market, offerings are lost in a ‘sea of sameness’ while valuable resources are wasted in the effort to meet revenue forecasts.Thoughtbank was born out of the recognition (and first-hand experience) that many growth-phase tech firms suffer from constraints that prevent them from investing and maintaining a market-matched sales and marketing strategy that positions the firm for success.By providing fractional CRO, CMO and holistic commercially-focused strategic advisory services specifically to growth-stage firms, Thoughtbank identifies the route, methods, and tactics to capture sustained market share and repeatable scaled sales — and validate future sales, marketing, and strategy investment.

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WHAT

Thoughtbank creates advantage and growth for technology and media businesses by identifying market opportunity and preparing clear commercial strategies that leverage a firm’s unique capabilities.Thoughtbank leverages deep executive experience to fit a firm’s products, messaging, and commercial activity to their market segments to increase revenue and deliver more efficient resource use.Thoughtbank provides a roadmap to empower commercial teams to execute with speed, intelligence, customer focus, and agility.Thoughtbank acts to support existing teams or augments them in the absence of senior marketing, sales, or business development resources.

HOW

Thoughtbank challenges the status quo of traditional strategic advisories that focus on advice and de-emphasize integrated “roll-up the sleeves” tactical execution.Thoughtbank delivers both the strategic "Air Game" — covering corporate strategy, unified commercial strategy, marketing strategy, and strategic positioning & messaging, while offering full capabilities to deliver 'on the ground'. These "Ground Game" items traditionally focus on sales, business development, sales enablement & alignment, lead generation, CRM & marketing automation utilization, pipeline and process optimization, ROI measurement, product management, and product marketing.

PHILOSOPHY

William of Ockham was on to something. We believe - like science - sales, marketing and strategy are most effective when diligently applied with a thoughtful and elegant approach. When taking on complex problems, simpler and well thought out solutions tend to be more effective - particularly in highly dynamic and competitive tech and digital media markets.Accordingly, we believe every successful cooperation should include:- Clear, up front objectives
- Agreed upon metrics for progress measurement and ROI
- A pre-determined set of hypothesis to validate to capture enterprise learning
- …and the simplest and most elegant solution to solve the problem at hand.

SOLUTIONS

GTM STRATEGY DEVELOPMENT

We author and refine strategies that drive growth and business advantage. Having built and evolved the strategies of several successful growth and mid-stage businesses, we know what works, where entrepreneurial optimism clouds judgement, and how to course-correct as market externalities appear.- Commercial strategy development & execution
- Corporate strategy development / refinement
- Market landscape analysis
- Offline to digital / data transformation strategies
- Identity & 1st party data strategy
- Strategy for programmatic / people-based marketing
- Acquisition identification / asset on-boarding

COMMERCIAL STRATEGY

Thoughtbank assesses the sales process to make sure it aligns with the unique offering of the business and the market’s expectations. Thoughtbank synthesizes sales teams, methods, incentives, and processes with an in-depth understanding of each firm’s challenges and proven sales & business development pathways.- Sales / commercial team strategy development
- Sales Go-To-Market planning / Sales scaling
- Marketing <-> Sales alignment
- CRM setup, design, data enrichment
- Sales team augmentation

DATA CLEAN ROOM (DCR) & CUSTOMER DATA PLATFORM (CDP) ADVISORY

We work with software, services, cloud, and investment firms investing in the data clean room (DCR) and customer data platform (CDP) space. We help assess the pros and cons of various technologies as well as their applicability to individual use cases, market adoption and investment theses. Based on our extensive commercial and operational management in the data clean room and customer data platform space, we advise our clients on investment and commercial strategies that drive toward meaningful financial results in the ever-changing data and privacy landscape.

STRATEGIC PARTNERSHIPS

As experienced and networked industry executives, we are well versed in creating partnerships that accelerate growth and capture advantage.
- Prospect definition & identification
- Partnership opportunity analysis
- Business development /introductions
- Partner prospect introductions

MARKET ENTRY

Deep experience launching existing products and services into US markets. Thoughtbank creates and executes your market entry segments and GTM strategy and with appropriate regional plans
- Regional go-to-market strategies
- Staffing support
- Representation and networking at regional events
- Channel analysis and strategy for market entry
- Business development /introductions

MARKETING

Thoughtbank helps companies maximize their marketing investment using proven methods, measured experimentation, and creative growth marketing. We espouse the notion that marketing is an investment center and that all dollars invested need to be presented to the C-Suite in terms of their ROI and direct contribution to revenue.- Marketing strategy development
- 1st party data / identity strategy
- Positioning and messaging platform development
- SaaS strategies for marketing and pricing
- Market segmentation
- Programmatic /people-based marketing
- Marketing automation setup, design
- Data strategy
- Data activation / enrichment

WHY